If your website isn't bringing in business, it's a waste of space.
Let's change that.
Many people believe that a good website design is a website that is appealing to the eye.
Don’t get me wrong, having a website with clashing colors and hard to read fonts may make you want to gouge your eyes out, but that isn’t the only part of designing a great website.
Your website needs to have a strategy, a purpose.
If you just have your information out there without any real rhyme or reason, then you aren’t going to make any money with it. This is not “Field of Dreams”. Just because you build it doesn’t mean that anyone is coming.
There are plenty of shortcuts out there that can help you get your website up and running quickly, but what’s the point if it isn’t actually working for you?
The key is understanding what the goal of your website is.
Do you want to sell your services, grow your email list, build your community, or something else?
You are unique, and so is your business. Your website should represent that.
We’re a little biased when it comes to custom websites for businesses (obviously), but we also understand how hard it can be to justify the cost of a custom website. Especially when you’re just starting out.
We fully understand that not every small business needs a website when you’re first getting started. Depending on your business, you may be able to make due without one for a while.
We also believe that a website isn’t going to do you any good if you aren’t crystal clear on what your service is and who you’re actually trying to help.
Understanding your audience is key for seeing your business succeed.
So, for those of you wanting to improve your website, or simply wanting to find out whether we actually know what we’re talking about, feel free to check out some of the posts below all about making sure your website is the best that it can possibly be.
And if you’re feeling really brave, download our FREE Website Checklist to help you really get clear on how to optimize your site for better conversions.
And, like always, if you ever have any questions, feel free to reach out. We’re always here to help.
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